“The River” Ratings Hold Steady!

The ratings for “The River” were still low this week.  But they held steady.  Scoring a 1.7 rating with the 18-49 demo.  This suggests, once again, that the audience who tuned in for the premiere has stuck with the show.  And it probably also means that much of the show’s “failure” can be laid at the feet of the marketing people.


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