Super 8, Super Box Office!
J. J. Abrams Sci-fi flick Super 8 looks to easily with this weekend’s box office race with an estimated haul of $35 million. Although the competition was weak with no other major theatrical feature opening this weekend; the fact that a film that’s not a sequel or a remake or from licensed property, and has no stars, could win a summer weekend remains marginally impressive. However, massive attempts to brand it as a Spielberg film with unofficial connections to his eighties films, undoubtedly helped greatly. So don’t pop any champagne corks about the age of the sequel and remake being over. Many more sequences, remakes and licensed properties hit this year. And will likely have grosses that make Super 8‘s look tiny.