PARANORMAL ACTIVITY 2 Saves Horror?

Horror has had a weak autumn at the box office.  All of the releases in the genre have drastically underperformed.  And some worried that Paranormal Activity 2 would fall this trend.  Not so.  The film not only performed, it broke records, landing the highest weekend gross for a supernatural horror film, nabbing a total of $40.7 million!

This suggests that the hunger for horror hasn’t abated.  Just shifted.  And that current audiences prefer a more zeitgeist-y, relevant horror that the studios were offering … till now.  It will be interesting to see how SAW 3D performs when it opens this (Halloween!) weekend.


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