PARANORMAL ACTIVITY 2 Saves Horror?
Horror has had a weak autumn at the box office. All of the releases in the genre have drastically underperformed. And some worried that Paranormal Activity 2 would fall this trend. Not so. The film not only performed, it broke records, landing the highest weekend gross for a supernatural horror film, nabbing a total of $40.7 million!
This suggests that the hunger for horror hasn’t abated. Just shifted. And that current audiences prefer a more zeitgeist-y, relevant horror that the studios were offering … till now. It will be interesting to see how SAW 3D performs when it opens this (Halloween!) weekend.