Another Poor Weekend for Horror at the Box Office!
The audience disinterest in horror continues. After last weekend’s poor performance of Let Me in and Case 49, producers of the new Wes Craven flick undoubtedly hoped that was just a blip. This weekend’s evidence suggests otherwise. My Soul to Take only managed an anemic $6.9 million for the weekend. This is especially disappointing since the film had added revenues from 3D screenings.
Meanwhile, the only horror release from last week to hang in at the top ten was Case 39, which clung on at number 9 with $2.6 million.
Producers of Paranormal Activity 2 must be worried by these result. However, the PA brand is the strongest of the fall openers. And we expect PA2 to buck this trend. However, we expect there will be sleepless nights in the PA camp until opens. Of course that only seems fitting since the first film gave us all a sleepless night or two.
So what is causing this sudden trend away from horror films? We’d love to hear your ideas. Post them in the comments section below.