Google Honors Unexplained Phenomenon (Updated)


Rather than celebrating a birthday, holiday, or monumental day in history, today Google honors “unexplained phenomenon.”  The graphic above celebrates this choice, and clicking on it takes one to a series of returns on the subject.


The UK’s Daily Telegraph picked up on this story, reporting the following:

The new doodle has flummoxed web users because it does not appear to represent a specific event or launch, both of which are the usual reasons behind special Google doodle. Instead, clicking on the image of the UFO takes the user to a search for the term “unexplained phenomenon” which just happens to be one of the top trending search terms on Google today. Also in the top 10 search terms is the phrase “top 10 unexplained phenomena”.

But is this chicken or is this egg? Did Google change the logo in response to the growing number of searches for “unexplained phenomenon” or is it specifically seeking to drive traffic to that term. Web users are asking if this is a precursor to some viral event or if is tied to yesterday’s release of District 9.

We think the answer is simple.  The guys at Google are fans of high strangeness.  That was pretty clear when they honored Nikola Tesla back in July.


In fact, we always picture the guys at Google as something like the “Lone Gunmen” ( above) from TV’s “The X-Files” .

One Response to “Google Honors Unexplained Phenomenon (Updated)”

  1. […] the second time in a month Google has created a doodle which features an UFO.  This one taking viewers to a page […]

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