
Anyone who follows publishing at all (yeah, the three of us) knows that Neil Gaiman’s children’s novel The Graveyard Book has been a phenomenal success. But little did we know the part that fine baked goods played in its success.
It started casually enough when Gaiman suggested that if the book stayed on at the #1 spot for four weeks he’d buy the people at Harper Collins cupcakes. It did. And he did. Then Gaiman’s editor casually suggested if it stayed on the list for a year, she’d bake him a pie.
This made it suddenly very important to keep the book on the list. And when 51 weeks had passed it became very, very important. Because, as Gaiman put it, “Firstly, 52 consecutive weeks is a lot more than 51 weeks, and secondly, PIE.”
Well, he just made it. And that prompted a call for his editor, “What kind of pie would you like? I was thinking rhubarb…”
So, if you’re trying to find that thing which will prompt you to move your writing career another step forward, why not follow Gaiman’s lead. Think baked goods.
If you want to read this whole story in Gaiman’s own words (like he needs more hits) you can read it here.